Why Your Confidence Drives Client Trust and Long-Term Relationships
Have you ever left a meeting, a conversation, or even a simple interaction and found yourself replaying the experience in your mind, doubting your actions, your expertise, or your worth? Maybe you've even second-guessed yourself after delivering something you know you’re capable of, just like I did after a recent haircut. I left that salon feeling uncertain and frustrated, and the ripple effects went far beyond my hair.
Here’s the thing: self-doubt doesn’t just affect how you see yourself; it affects how others see you, too. People will always remember how you made them feel, and that starts with how you feel about yourself. If you’re showing up unsure of yourself, others will feel that lack of confidence and that can hurt your reputation and business.
Let’s break it down and connect the dots between my haircut story and your business, so you can start showing up as the confident, magnetic leader you’re meant to be.
The Importance of Confidence in Your Craft
I’m sure you’ve been there before, a time where you’ve put your trust in an expert, but they make you second-guess your choice by hesitating, asking too many questions, or seeming unsure about the job at hand. My recent haircut experience was a perfect example. The stylist I went to is lovely, kind, and experienced, but she kept asking me questions about my hair technique. These were questions I couldn’t answer, and honestly, didn’t care about. I just wanted a good haircut. And here’s the kicker: I trusted her expertise, but because of her doubts, I began to question her ability.
This experience is a great metaphor for business. When you show up unsure of yourself, whether in your marketing, client interactions, or decision-making, others pick up on that energy. People want to work with those who are confident in their abilities. When you communicate doubt, even unintentionally, your clients may start to wonder if they should go elsewhere.
Think about this: if that stylist had shown up with confidence and said, "I've got this, trust me," I would have felt at ease, trusted her, and walked out of that salon with a smile. Instead, I walked out with doubts about the haircut and the experience, and even though the haircut was fine, I was too focused on what might have gone wrong.
How Your Energy Impacts Your Business Success
You might be thinking, “Well, I know what I’m doing, but sometimes I second-guess myself.” Here’s the hard truth: confidence doesn’t come from waiting until you feel perfect or have every answer. Confidence comes from trusting yourself to handle whatever comes your way.
It’s like this: when you're unsure of yourself, you subconsciously invite doubt into every interaction. Think about the moments when you’ve second-guessed yourself in your business, like when you weren't sure about a pricing structure, a marketing strategy, or your ability to deliver on a promise. Those moments send a message to your clients that you’re not fully confident in your work, and trust me, that energy is contagious. It will either stop them from taking the next step or make them start wondering if there's someone else who can do it better.
When you show up with unwavering confidence, that energy is magnetic. It draws people in. It inspires trust. And, let’s be honest, it’s how you start building the kind of reputation you want. People want to hire the person who walks into a room with the belief that they’ve got what it takes, no matter what.
The Solution: Sell Yourself on Yourself
The solution to this problem is simple yet powerful: you need to sell yourself on yourself. In my Industry Icon program, this is one of the core principles we work on. If you’re not confident in your own value and expertise, others won’t be either. You need to show up with the energy that says, “I’ve got this,” because that’s how you build trust with others.
It’s not about faking it until you make it. It’s about knowing that you are more than capable of doing what you do and owning that knowledge. When you step into this kind of self-assurance, you start attracting clients who believe in you, refer you, and hire you again and again.
Consider how you show up online, how you talk about your services, or how you engage in sales conversations. If you’re unsure or uncertain, others will feel that too. If you hesitate to talk about your expertise or downplay your successes, you send a subtle message that you’re not quite convinced that you’re the expert. And let me tell you, that hesitation is a major turnoff for clients looking for someone who can deliver.
But when you trust yourself, when you are certain in your abilities and your value, you become the go-to person for others. It’s not about being perfect, but about knowing that you can take care of business—and taking full responsibility for the experience you’re offering.
Ready to boost your confidence and build lasting client relationships?
Tune into my latest podcast episode to discover how your self-belief directly impacts client trust and retention. I’m diving deep into why confidence is the key to business success and how you can start showing up as the expert you are.
If you’re ready to take this to the next level, I’d love for you to join my Industry Icon program. In this transformative experience, we’ll work together to build your confidence, sell yourself on your expertise, and create the kind of business success that attracts clients who are eager to work with you.
Don’t wait—let’s make this your year of unstoppable growth.
