Low Energy, High Impact: How I Built My Best Month in a Funk

(What to do when you’re in a funk—and how to build a business that holds you through it)

Ever been in a funk that doesn’t quite qualify as a crisis, but also isn’t... cute?

Not the dramatic-on-the-floor, mascara-running, screaming-into-a-pillow kind of breakdown.
But that slow, sleepy, beige-colored fog where everything feels like... meh.

You’re not falling apart, but you’re also not quite yourself. You’re doing the things. You’re ticking the boxes. But the pep? The fire? The big bold YES energy? MIA.

I call this the low hum funk.
And if you’ve felt it—let’s talk. Because I want to show you how this moment… could be a threshold. Not a warning sign.

Let’s break it down.

1. Naming the Funk is the First Breakthrough

Here’s how it started for me:
I realized it on the last day of June. I looked around at my life, my business, my energy levels, and went:
“Oh. I’m in a funk.”
And then? I actually felt a little proud of myself.

Not because I was in a funk—but because I’d finally noticed.
I’d finally named what had been quietly simmering since late October. That feeling of carrying too much for too long—without naming the weight of it.

Sometimes, calling it what it is feels like progress.

It’s like suddenly the fog has a shape—and you can move around it.
Awareness is always the first step.
But here’s the thing—we often stop there. We know we’re off, but we power through, slap on another strategy, reach for another productivity hack, try to outwork the funk.

I used to do that too.

But not this time.

This time, I remembered what I teach my own clients:

Awareness → Acknowledgement → Decision.

The power isn't just in noticing you're tired—it's in owning it.

2. You Don’t Have to Feel Great to Build Something Great

This next part might blow your mind a little:
In the middle of this low-energy, hazy fog?
I had my biggest sales month of the year.

No hype. No full tank of motivation. No viral content strategy.

Just the structure, the systems, and the decision I made over a year ago:

I would no longer build a business that needed me to be “on” 24/7.

Because life life’s.
Your kid gets sick.
Your partner has a chaotic work schedule.
The news is heavy.
Your calendar has no white space.
And some days you just want to cry in the car and blast Lizzo.

So why would I design a business that collapses the minute I don’t feel electric?

I decided to build a business that could hold me in my mess.

A business where I could still serve with heart—even if I wasn’t firing on all cylinders.
A business where I could sell, coach, show up (imperfectly), and still win.

I call it “building from identity, not energy.”
You show up from who you are—not just how you feel.

This is the exact approach I bring into my group coaching program, Industry Icon.
Because listen, I don’t want to be on 17 calls a week either.
I want one gorgeous room where we gather, connect, coach, and grow—together.
It’s a business model that works whether you’re glowing or grieving.

3. The Funk Isn’t the End. It’s a Doorway.

Here’s the radical truth:
Funk isn’t failure. It’s feedback.

When you stop resisting the funk, you start receiving from it.
It tells you where you’re tired. Where you’re out of alignment. Where you’ve been overriding your own truth.

The more I leaned into the funk instead of fighting it, the quicker I moved through it.

I told myself:

• It makes sense that I’m tired.

• I have time to rest, to move slowly, to wander.

• I don’t need to earn my worth through productivity.

And guess what? That mindset softened me.
I started seeing little glimmers again—ideas, joy, boldness.

So if you’re in a funk right now, here’s what I want you to know:
You are not at a dead end.
You are at a doorway.

And what’s on the other side?

Clarity.
Breakthroughs.
Expansion.
And maybe the best version of your business yet.

But only if you stop trying to hustle your way out of the hole.

“You don’t have to feel great every day to build something great.”

That quote? It’s the heartbeat of everything I teach.

In Industry Icon, we build a brand and business that’s rooted in you—not your moods, your energy, or the algorithm. You create a business that works even when you’re walking through fog, not fire.

Because success isn't about feeling great every day.
It's about moving forward from a deep certainty of who you are.

✨ Need to hear this in your ears today?
Press play on the latest episode of What If and let’s talk about moving through the funk, honoring your energy, and building a business that doesn’t fall apart when you’re feeling off.
🎧 [Listen to the episode here] → [HERE]